THE PHILOSOPHY
Traditional personal training often fails because the support stops when you leave the building. My service is an upgraded, bespoke experience for individuals who have specific, ambitious goals.
Whether you need flexibility due to a demanding work schedule, or you are training for a specific endurance event, generic gym plans won't cut it. You need a coach in your corner every single day.
Data Driven
Every Rep & Macro Tracked
Total Flexibility
Training that fits your lifestyle, not vice versa.
Goal Focussed
Clear, structured and measurable.
A COACH IN
YOUR POCKET
This isn't just a spreadsheet. We utilise state-of-the-art coaching technology to bridge the gap between sessions. This is how we ensure accountability.
DAILY TOUCH POINTS
Direct access to James via the app. Ask questions about form, swap exercises if equipment is busy, or get a motivation boost exactly when you need it.
MINDSET COACHING
We don't just guess. We audit your nutrition, set specific calorie/macro targets relevant to your performance goals, and review them weekly.
FORM AND
TECHNIQUE
Upload videos of your lifts directly in the app for analysis. Even when you train on your own time, I'm watching your technique to ensure safety and progress.
ACCOUNTABILITY
IS KEY
Daily habit tracking (Sleep, Steps, Water)
Weekly video check-in calls
Progress photos & measurement storage
Community challenges
SPECIFIC GOALS REQUIRE SPECIFIC COACHING
ENDURANCE AND
RUNNING
5K's to 10k's, Half
Marathon's to Ultra's
From your first 5k to a sub-3 hour marathon. I provide structured running programming combined with strength work specifically designed to prevent injury and improve running economy.
PACING STRATEGIES
FUELING STRATEGIES
RECOVERY STRATEGIES
HYROX AND
ATHX
Hybrid Racing &
Functional Fitness
Hybrid racing requires a unique blend of strength and engine. My programming targets the specific compromised running and functional stations involved in Hyrox and Athx competitions.
COMPROMISED RUNNING
LACTATE THRESHOLD WORK
EVENT SIMULATION
SPORTS
PERFORMANCE
Off-Season,
Pre-Season, In-Season
Stay ready so you don't have to get ready. Whether you are a rugby player needing mass, or a footballer needing speed, we build the engine and durability required for your sport.
POWER DEVELOPMENT
PERIODISED SCHEDULING
INJURY PREVENTION
"James designed a programme that fits into my life, ensuring I hit my targets while having more time for family. His daily support takes the stress out of nutrition and training. I got a PB this year at the Yorkshire Marathon and I couldn't have done it without him. Having him in my corner gives me ultimate assurance—I'm continuing with him into 2026."
Andy Boyes
Yorkshire Marathon Finisher
MEET THE COACH
HEAD COACH JAMES FORSELL
I don't believe in "one size fits all." My career at The Strength Training Company has been dedicated to one thing: helping people achieve what they thought was impossible.
My coaching methodology combines old-school work ethic with modern sports science. I focus on building resilient, functional bodies that perform as well as they look.
I practice what I preach. Whether it's in the squat rack or on the road, I'm right there with you—having recently completed the Yorkshire Marathon, I understand first-hand the mental and physical dedication required to cross that finish line.
When you join my team you aren't just buying a gym program; you are hiring a partner in your performance. I will manage your load, adjust your nutrition, and be there to pick you up on the bad days and celebrate on the good ones.
TRAIN WHERE THE
STANDARD IS HIGHER
